Growth partner for education businesses

We build and run growth systems for education institutions and businesses.

From ad spend to applicants, participants or customers, and growth you can predict.

Growth system
OurBeasiswa
Live
Fill the pipeline
Right-fit demand enters
Understand the audience
Intent and needs become clear
Convert demand
Journeys and nurture work
Grow predictably
Evidence guides decisions
One system, from demand to growth
Trusted by educational institutions across Indonesia
STMA Trisakti
Nusa Putra University
Universitas Prof. Dr. Moestopo
STIKES Samarinda
STIE Indonesia
Universitas Logistik & Bisnis Internasional
STIE Manajemen Bisnis Indonesia
Safin Pati Sports School
Caregiver Indonesia
STIKES Muhammadiyah Ciamis
Agung Putra University
Akademi Bakti Kemanusiaan PMI
The problem

Education businesses are buying more attention without building predictable growth.

−ROISPENDLEADS

Spend rises, the pipeline stays thin

Media spend climbs while qualified demand stays flat. Teams optimise CPL without seeing final acquisition cost or which demand sources create real value.

IDR 52K
Median CPL across our portfolio
65%+
Spend without clear attribution
2-5×
CPA gap vs target
LEADSPAY

Demand appears, but too little converts

Forms and inboxes look busy, but too many prospects stop before registering, buying, or completing payment. Follow-up is not yet operating as one system.

95%
Leads that never become applications
50%
Applications that never pay

Activity is high, audience understanding is low

Campaigns, events, and content run across channels, but audience data stays fragmented. Teams cannot see which message creates intent, which segment is ready, or who to follow up first.

~IDR 400M
Roadshow spend per season
60%
Invalid contact data
5+
Unreconciled dashboards

Figures based on baseline data from 40+ clients served at onboarding.

Industry landscape

Education growth is more competitive. Audience clarity and pipeline visibility are the advantage.

Learning options keep expanding, from schools and universities to bootcamps, courses, and digital platforms. Audiences compare more choices, move across channels faster, and expect relevance from the first interaction.

Growth is no longer about being the loudest. The advantage belongs to teams that know their audience, can see demand enter the pipeline, understand why prospects stop, and act on the next conversion opportunity.

CPA vs conversion · illustrative
2022 → 2025
Digital CPAOld-playbook conversion
Pipeline distribution · illustrative
Active demand
In nurture
Unmapped
How we work

How we help you attract and convert more students, participants, or customers.

We connect qualified demand, audience understanding, conversion, and measurement in one system your team can read and improve every week.

OurBeasiswa Growth OS
Operating with your team
01
02
03
04
01

Fill the pipeline

Build demand across Meta, Google, TikTok, YouTube, and the channels that fit. Campaigns optimise for people likely to become learners, applicants, or customers, not just inexpensive leads.

Measured pipeline and acquisition
SEARCH
SOCIAL
VIDEO
LANDING
02

Understand your audience

Connect signals from ads, landing pages, forms, conversations, and CRM to understand needs, objections, and the messages that move each segment.

Audience intelligence and segmentation
S1
S2
ICP
S4
S5
03

Convert demand

Build nurture and follow-up that turn attention into registration, purchase, or participation. Read and improve every point of friction.

Conversion system and nurture
New enquiryLive
QualifiedLive
NurtureLive
RegistrationLive
04

Grow predictably

Connect attribution, unit economics, and weekly forecasts so the team knows what to scale, stop, or reallocate next.

Measurement and forecast
Weekly viewDecision ready
Scale
Refine
Pause
Methodology

Audit. Strategy. Execution.

Three interlocking phases. Every phase has a KPI signed upfront and reviewed weekly.

OurBeasiswa Operating Method
Read and improved every week
01System phase

Audit

Understand the current funnel before touching anything.

End-to-end funnel mapping
Conversion leak points
Baseline on 6 core metrics
Prioritised quick-win list
Funnel mapLeak scan
Reach
Lead
Nurture
Join
SIGNAL
FRICTION
PRIORITY
02System phase

Strategy

Map the route from attention to registration, purchase, or participation.

ICP definition per program
Channel mix & budget
Creative direction & messaging
Tiered KPI framework
Budget allocation model
Route designDecision model
AUDIENCE
Defined
MESSAGE
Matched
CHANNEL
Selected
03System phase

Execution

Daily operations that produce measurable growth.

Daily ad operations
WhatsApp & email nurture
Prospect conversion support
Weekly attribution & reporting
Weekly loop Live
01Launch
02Read
03Improve
04Report
Learn
loop
Case studies

Real problems. Real numbers.

Four engagements, one pattern: the business problem is defined upfront, metrics are tracked weekly, and results are reported without spin.

01
Tier-1 private university, Jakarta · Online program

105% of PMB target achieved

12 months. CPA down 31%. 40% budget restructured.

105%
of PMB target achieved
Initial problem: Ad spend doubled, applications flat. The internal team couldn't tell which channel was actually producing enrolled students.
02
Health sciences college, Central Java · D3 & S1 Nursing program

−42% cost per applicant

9 months. WhatsApp funnel per program, digital intake at every touchpoint. Application conversion up 28pp.

−42%
cost per applicant
Initial problem: Roadshows across 11 cities in Sumatra and Kalimantan burned over IDR 400M. What came back: paper forms with dead contacts, almost nothing followable.
03
Business institute, Bandung · Undergraduate regular

+68% Y1 enrolled students

18 months. 14-touch nurture sequence. Full multi-touch attribution.

+68%
Y1 enrolled students
Initial problem: Strong brand in Bandung, but no traction with prospects from Jabodetabek or Surabaya. Inquiries piled up, paid registrations didn't.
04
Private university, Surabaya · International program

3.2x average ROAS

6 months. Weekly Meta audience testing. Conversion lifted across the funnel.

3.2x
average ROAS
Initial problem: New program, no defined audience. Channels were tried ad-hoc, with no baseline to compare against.

FAQs.

01Is this just another ad agency?+

No. We work across the growth system, from acquisition and audience intelligence to nurture, conversion, and measurement. KPIs follow your business outcome rather than stopping at clicks or leads.

02What does it cost?+

Four models, one system:

  • Retainer only: a fixed monthly fee for the team and the system.

  • Retainer + outcome: a monthly retainer, plus a component tied to results.

  • Growth Partner: no retainer. You fund the ads directly on the platforms, and we're paid per student or participant who enrolls. Qualified institutions only.

  • Custom: a mix built around your program.

We walk through the details openly on the strategy call. Talk to us about Growth Partner

03What's the minimum contract length?+

12 months, with an exit clause after the first quarter without penalty. We need at least one full admissions cycle to optimise the funnel. For the Growth Partner model, term and conditions are agreed separately.

04Is this only for large institutions?+

We work with education organisations that have clear growth goals and the capacity to follow up demand. The engagement is shaped around your scale, business model, and funnel complexity.

05How does performance accountability work?+

We agree outcomes, leading indicators, data sources, and review cadence upfront. Progress is reviewed openly through pipeline, conversion, and attribution evidence, so decisions never rely on vanity metrics.

Start here

30-minute strategy call. Audit your funnel. Two quick wins same day.

No cost, no obligation. Our team will map your pipeline, identify the biggest leakage point, and walk you through a realistic performance projection.