Budget burns, pipeline stays empty
Ad spend climbs each quarter, but applications stay flat. CPL is chased, CPA is ignored, and no one knows where the money actually goes.
IDR 180K
Industry avg CPL
62%
Spend without attribution
3×
ROI gap vs target
New students, guaranteed from the funnel we operate.
Full-funnel enrollment marketing for educational institutions. From first click to paid tuition — one team, one contract, one KPI: enrolled students.
Performance guarantee
If the enrollment target is missed, we work for free until it's hit.
KPIs written into the contract: enrolled students. Not CPL, not impressions.
Trusted by educational institutions across Indonesia
The problem
Universities are paying more for leads that never become students.
Plenty enquire, few ever pay
Lead forms get traffic, but 9 of 10 drop off before paying the registration fee. The sharpest leak is at payment — and no one operates that stage.
24%
Lead → application
8%
Application → pay
18%
Industry benchmark
Operations unreadable, execution delayed
Internal team is stretched, dashboards scatter across five tools, and decisions end up on gut feel. Expanding to a new city feels like restarting from zero.
6 wks
Avg time-to-launch
5+
Unreconciled dashboards
71%
Decisions on intuition
How we work
How we deliver results.
Not an ad agency, not a strategy consultant. We operate the student acquisition funnel end to end with full accountability to the numbers that matter.
01
Paid acquisition
Paid media on Meta, Google, TikTok, and YouTube. Optimised daily against CPA targets, not CPL. Creative tested weekly, audiences rotated on real conversion data.
Real-time performance dashboard
ourbeasiswa.app / paid-acquisition
CPA
Rp 1,2jt
−31%
CTR
3.4%
+0.6pp
ROAS
3.2×
+1.1×
Apps
412
+18%
CPA · 6 minggu
trending down
W17W18W19W20W21W22
02
Conversion & nurture
Personalised WhatsApp and email automation per program. Step-by-step application form support to minimise drop-off at the payment step.
Sequence + CRM workflow
CRM · Pipeline
5 active
AR
Aulia R.
S1 Manajemen
Application
2d
BS
Bayu S.
S2 Data Sci
Webinar
5d
CW
Citra W.
S1 Komunikasi
Document
1d
DA
Dimas A.
S1 Teknik
Payment
3d
EP
Endah P.
S2 MBA
Application
1d
03
Enrollment operations
Multi-touch attribution reporting, weekly enrollment forecasts, and budget reallocation recommendations. Your team knows where the next student is coming from before quarter end.
Weekly executive report
Weekly report · Wk 22
on track
428 applications, 61% projected to pay by month end.
Applications86%
Webinar attendance72%
Payment conversion61%
Methodology
Audit. Strategy. Execution.
Three interlocking phases. Every phase has a KPI signed upfront and reviewed weekly.
01
Phase 01
Audit
Understand the current funnel before touching anything.
- End-to-end funnel mapping
- Conversion leak points
- Baseline on 6 core metrics
- Prioritised quick-win list
02
Phase 02
Strategy
Map the route from prospect to enrolled student.
- ICP definition per program
- Channel mix & budget
- Creative direction & messaging
- Tiered KPI framework
- Budget allocation model
03
Phase 03
Execution
Daily operations that produce enrollment numbers.
- Daily ad operations
- WhatsApp & email nurture
- Applicant onboarding support
- Weekly attribution & reporting
Case studies
Real problems. Real numbers.
Four engagements, one pattern: KPIs signed at the start, tracked weekly, reported without spin.
01
Tier-1 private university, Jakarta · Online program
+105% enrolled students
12 months. CPA down 31%. 40% budget restructured.
Case study
+105%
enrolled students
Initial problem: Low conversion
02
Public university, Central Java · Master's program
−42% cost per applicant
9 months. Custom WhatsApp funnel per faculty. Application conversion up 28pp.
Case study
−42%
cost per applicant
Initial problem: CPL too expensive
03
Business institute, Bandung · Undergraduate regular
+68% Y1 tuition revenue
18 months. 14-touch nurture sequence. Full multi-touch attribution.
Case study
+68%
Y1 tuition revenue
Initial problem: No qualified leads
04
Private university, Surabaya · International program
3.2x average ROAS
6 months. Weekly Meta audience testing. Conversion lifted across the funnel.
Case study
3.2x
average ROAS
Initial problem: Can't enter new markets
FAQs.
01Is this just another ad agency?+
No. We own the entire funnel — from ads, nurture, to tuition payment support. The KPI we sign is enrolled students, not clicks or leads.
02What does it cost?+
Typical structure: monthly retainer + performance fee per enrolled student. Exact numbers depend on your scale and enrollment target. We discuss this transparently in the strategy call.
03What's the minimum contract length?+
12 months, with an exit clause after the first quarter without penalty. We need at least one full admissions cycle to optimise the funnel.
04Is this only for large universities?+
We work with universities targeting at least 500 new students per year. For smaller scale, a one-off strategy consultation is usually a better fit.
05How does the performance guarantee work?+
KPIs are written into the contract: number of enrolled and paid students at end of period. If we miss, retainer stops and the team keeps working until target is hit. Quarterly audits with full data access.
Start here
30-minute strategy call. Audit your funnel. Two quick wins same day.
No cost, no obligation. Our team will map your current enrollment funnel, identify the biggest leakage point, and walk you through a realistic performance projection.