Playbook
May 2026
Why CPL is the wrong metric for universities
Three reasons CPL optimisation consistently hurts final enrollment, and what to track instead.
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Three reasons CPL optimisation consistently hurts final enrollment, and what to track instead.
Anatomy of the 14-touch sequence we built for a master's program partner, with adaptable templates.
Cost-per-applicant benchmarks across our 12 partners, broken down by channel and program type.