Insights

Insights.

Playbook
May 2026

Why CPL is the wrong metric for universities

Three reasons CPL optimisation consistently hurts final enrollment, and what to track instead.

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Case study
April 2026

How one WhatsApp sequence lifted conversion 23pp

Anatomy of the 14-touch sequence we built for a master's program partner, with adaptable templates.

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Analysis
March 2026

Educational institution CPA landscape, Q1 2026

Cost-per-applicant benchmarks across our 12 partners, broken down by channel and program type.

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